The annual Armenian Weekly AYF Olympics Special Issue will be out in a few weeks. It will be full of articles and photos of what is always a great weekend. As in previous years, we are seeking sponsors for the issue. For $100, you can sponsor a page and be part of this commemorative pull-out section.
This will be the third year that I will sponsor a page. It seems only appropriate as I write several of the articles featured in the Olympics issue, and take many of the photos that appear in it.
This year, however, will be even more special. It is the first year in more than 30 years that we will not have an ad in the AYF Olympics Adbook. We missed the deadline. OK, I missed the deadline. A good week after the deadline passed, we tried to submit an ad and were told very politely that the book had gone to press and that they were not able to accommodate us.
It was entirely my fault. I saw the e-mails announcing quite clearly, “One month left, get your ad submitted!” “Two weeks left, get your ad in!” “Don’t be left out, there is only three… two… one day left.” And that was it.
I teach “operations management” at the School of Business at North Park University in Chicago. I know about and advocate for well-designed and well-run business processes. I also teach and consult in continuous improvement of business and manufacturing processes. Therefore, I have to applaud the Adbook committee for moving into the modern era of well-designed and well-executed processes.
Yes, it was all my fault that we did not have an ad in the Adbook. But…maybe not entirely. Think of previous years: We would get a very firm e-mail like we did this year. The next day there would be another e-mail saying, “OK folks, we have extended the Adbook deadline by another week!” As that week was closing, another e-mail would arrive reminding the procrastinating masses that “this is absolutely the last day, hurry and submit your ad.” As final as that seemed, another e-mail would appear after the deadline proclaiming another final and last extension of three days—no exceptions. Well no exception unless you called a day or two after the final deadline and your ad was still accepted.
The previous practice was nerve-wracking for the Adbook committees, no doubt. It was somewhat convenient for procrastinators. It had a sort of Armenian charm about it not unlike “Armenian time,” long goodbyes, and all the other endearing quirks of our ancient nation. So, I cannot take all the blame for not having an ad in this year’s book. After all, I was just following the long -stablished rules of the game.
So…if you are in the same boat as me, follow my advice.
1) Next year, let’s submit the ads on time.
2) This year, sponsor a page in the Armenian Weekly AYF Olympics Special Issue.
By the way, even if you have an ad in the Adbook or don’t even know what an Adbook is, you can still sponsor a page in the Armenian Weekly.
Is there a deadline for this? We’ll get back to you on that!
In the meantime, you may sponsor a page by visiting https://hairenik.com/ayfolympics.
You may also send a check payable to “The Armenian Weekly” to The Armenian Weekly, 80 Bigelow Ave., Watertown, MA 02472.
For more information, e-mail Contact@Hairenik.com.
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