Vernissage: A Mosaic of Armenian Cultural Treasures

YEREVAN—As the sun rises over Yerevan, visages of an outdoor flea market come to life like a Brigadoon. It is Saturday, and people are getting restless. Business can’t wait.

Books are always an attraction among bibliophiles at the Vernissage. (Photo by Tom Vartabedian)

A vagabond strolls the dirt aisles looking to peddle his wooden bookmarks. He tells you they’re hand-made, but who knows? A limp and a mercenary look are easy sells for this street vendor.

The place is an outdoor flea market, the biggest in all Armenia, as a cornucopia of art and crafts are up for grabs.

For the right price. Negotiations are part of the trade. You might call the Vernissage a bargain-hunter’s paradise.

What’s your pleasure? Is it jewelry? Woodwork? Pastels? Ceramics? Books? Coins, stamps, or medallions? Hardware?

The eye sets upon a cache of skeleton keys. Another table holds electronic bits and old razors. Something for everyone, goes the sales pitch. You feel like a child running amok in grandma’s attic.


If anything, the shopping paradise represents a cornerstone in a mosaic of cultural art.

“The spirit of art is alive and well,” a merchant told me. “Ancient traditions and culture are reinvented and reborn each week. Tourists love this place. So do our residents.”

More important than the merchandise was the manner in which these vendors bonded. The competitive attitude ran parallel with a sense of economic wellbeing. I was on a mission to bring home gifts for my family. Friends also passed along their requests.

While one opted for a gold Armenian cross, another wanted a cloth doll. A painting of Ararat was on the list. So was a tavlou board, a duduk, some CDs, lace, and handicrafts. If I arrived with two suitcases, the return trip would be enough to fill four.

I was quick to learn that “vernissage” was a French word that entered the parlance of Yerevan during the late 1970’s by Armenian artists who wanted to bring the fruits of their labor to the people.

Vernissage vendors take a break playing cards inside their tri-colored enclosure. (Photo by Tom Vartabedian)

A largely dormant concrete park during the week, the place blossoms on weekends in the heart of the capital city by a monument dedicated to the late painter Martiros Saryan.

A fascinating potpourri of historic artifacts was tastefully blended with contemporary goods to entice the most discriminating shoppers, both young and old. Lawns of the park disappeared under rows of paintings, indicating the spirit of art was alive and well.

A child was seen holding two bags of merchandise she had purchased. Elsewhere, a woman in her 80s was bargaining with a craftsman. They went back and forth before settling on a price.

I picked up three dolls. The dealer gushed forth with a tempting offer. Buy another and the fifth would be free. She also included a ceramic urn in case one broke during transit.

The man with the crutch selling bookmarks appeared cloned. He was everywhere with his hands extended. Paying no attention to proper protocol, I assumed he was the bearer of gifts. I took one, thinking it was complimentary.

I may as well have robbed the jewelry counter at Tiffany’s.

Two merchants left their booths and chased me down, annoyed that I had taken advantage of a handicapped man. One of his bookmarks was jutting from my pocket, the one I had assumed was free.

“He was expecting some money,” one guy said in Armenian. “He survives on what he earns here. Please show some respect.”

Without a moment’s hesitation, I returned to the lame derelict and paid him perhaps three times what the craft was worth, out of chagrin. Far be it for me to leave the country with a tarnished reputation. As the day wore on, I managed to exceed my anticipated budget.

A visit to the Vernissage left me with an impression of how a certain class of people made the best of their artistic talents, sharing it with others to keep the economy stable. The view of Mount Ararat from afar was an added bonus.

Tom Vartabedian

Tom Vartabedian

Tom Vartabedian is a retired journalist with the Haverhill Gazette, where he spent 40 years as an award-winning writer and photographer. He has volunteered his services for the past 46 years as a columnist and correspondent with the Armenian Weekly, where his pet project was the publication of a special issue of the AYF Olympics each September.
Tom Vartabedian

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