CultureMusic

Artists keep the soul’s flame alive through loss and uncertainty

It’s hard to imagine, after years of loss and heartache, that a large auditorium could be filled with people who continue to live and breathe the soul of Armenia with hope. In reality, you could fill many. But this soul has taken a harsh beating over the years. In many social circles, it has become taboo to discuss Artsakh, as even mentioning it can trigger harsh debates over the country’s priorities or reopen wounds that have yet to heal. It is definitely the elephant in the room everywhere you go.

Many avoid the subject entirely. Others lean heavily into creating greater divides that dissolve the fabric of trust among millions living alongside one another. But a rare few, with the talent, opportunity and ability, put all they have into creating something that can bring thousands together in strength and conviction. C-Rouge is one of those artists, stepping up at a moment when such creative force is needed. He filled a room with people and brought out the best in them, reminding them of the flame in their souls that must be nurtured with a love of Armenian music.

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Arsineh Valladian

Arsineh Valladian has been living in Armenia on and off since 2001 and has worked on marketing and branding for many clients locally and globally. She is currently the Director of PR and Brand Management for our own Hairenik Association.
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