Ara Zada’s heart is in the kitchen

Ara Zada is an Armenian entrepreneur and chef shaking up the world of cuisine. With his signature phrase, “Abbowwww,” Ara produces videos of traditional Armenian recipes with a modern twist. Currently, he’s doing a fundraiser to help our brothers and sisters from Artsakh. He is one of the authors of the recipe book Lavash, along with John Lee and Kate Leahy. With the same co-authors, Ara’s book Artsakh was published in 2021 and is sold on Etsy with proceeds benefiting Hayk For Our Heroes. Hayk For Our Heroes, in collaboration with All for Armenia and Veterans of Armenia, is providing humanitarian aid to the displaced families of Artsakh.