Shadoyan Designs Honor Armenia at ARS Fashion Show

Local Armenian students and young Armenian women from the community modeled in last weekend’s sold-out Shadoyan Fashion Couture House runway show.

Syrian-Armenian fashion designer Kevork Shadoyan presented his acclaimed collection “From Reincarnation to Independence” during a large fundraising event for the Armenian Relief Society (ARS) Leola Sassouni Chapter of Watertown.

“The ARS is both overjoyed and grateful to have such a prestigious and successful member of our Armenian community join us on this day to help us serve our humanitarian mission,” said ARS member Narineh Abrimian during her opening remarks.

Founded in 1910, the philanthropic Diasporan organization boasts over 15,000 members in over 27 countries, all tasked with serving the humanitarian needs of the Armenian people. Watertown’s Leola Sassouni chapter is part of the ARS Eastern Region and is home to 72 dedicated members.

Shadoyan’s most recent collection pays tribute to the centennial anniversary of the First Republic of Armenia with traditional pieces (daraz) designed with rich, earth-toned fabrics—an impressive collection of deep reds and yellows inspired by historical Armenian provinces such as Marash, Urfa and Sassoun. Children as young as four years old raced down the runway donning Shadoyan’s award-winning designs as proud mothers photographed and cheered from below. The roomful of guests at the DoubleTree Hotel in Bedford, Mass. also marveled at Shadoyan’s newest haute couture evening gown designs.

Sunday also happened to be Mother’s Day in Armenia. “Today is our holiday,” said chair of the Watertown chapter, Mayda Melkonian during her welcoming remarks, noting the prominent use of ‘mother’ when referencing the Armenian church, the Armenian language and the motherland as a whole. In honor of Mother’s Day, pianist Dr. Marine Margarian performed an original composition, “Srbasurb Mayrik,” which she wrote as a tribute to her own mother.


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Leeza Arakelian

Leeza Arakelian

Assistant Editor
Leeza Arakelian is the former assistant editor of the Armenian Weekly. She is a graduate of UCLA and Emerson College. Leeza has written and produced for local and network television news including Boston 25 and Al Jazeera America.

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