Khachkar Studios releases Masterclass #3: Revitalizing churches worldwide
Khachkar Studios has rolled out Masterclass #3, “Revitalizing Churches Worldwide,” built on the case study “Armenian Churches Joining the Movement,” a program the organization describes as a candid look at where Armenian Christianity stands today and what it will take to change course.
The core statistic is hard to miss: on an average non-holiday Sunday, only 7 of every 1,000 U.S. Armenian women ages 18–29 attend church, or 246 women in total, leaving 34,181 absent. Set against 23 Orthodox Christian groups studied, U.S. Armenian churches rank 22nd for attendance.
The Masterclass opens with two questions for leaders: do we care, and are we ready to take responsibility for major change. It then lays out 4 goals and 7 steps meant to rebuild attendance and strengthen Transparency, Accountability and Performance, the framework Khachkar Studios refers to as T•A•P.
The presentation also takes on financial transparency, training and education, church operating models, and Social Return on Investment (SROI), pairing each topic with practical tools for tracking weekly progress, from attendance reports to the outreach message “Bring a Friend. Bring a Family Member.”
Khachkar Studios has set aside $100 million to help the Armenian community absorb these findings and act on them. The instructor video, at roughly 22 minutes, is its shortest yet and walks through a condensed 18-slide version, while the complete 87-slide deck contains 72% new content for those who have already completed Masterclass #1 and #2.
The organization’s directive to leaders is short: measure what matters, publish it, act on it. Its invitation to the community is just as direct: join the movement, bring a friend, bring a family member, this Sunday and every Sunday. Masterclass #3 is available now at www.khachkarstudios.com.
