Meet as.am, the apparel brand bringing the past into the future

Enter a Diasporan Armenian home and you’ll likely come across these decor staples: a Mt. Ararat painting, a framed թռչնագիր (bird letter) alphabet, a blue glass evil eye, an Armenian carpet, a glass jar of dried apricots or pistachios. But some homes now have replaced their traditional flowery bird letters for graphic designer Alek Surenian’s more modern take. The refreshed look uses a “flat” graphic style and a muted, curated color palette. When explaining his process, Surenian