World Vision, Ameriabank Announce ‘Send-a-Kid-to-Camp’
YEREVAN—World Vision Armenia, Armenia’s largest charity, and Ameriabank, Armenia’s premier local bank, this month announced a joint promotional effort to raise money from the Armenian community worldwide to send up to 3,000 of Armenia’s most vulnerable kids to camp this summer. The promotion is called “Send-a-Kid-to-Camp 2011.”
Since 2000, World Vision Armenia has sent over 18,000 of Armenia’s neediest children to Christian Summer Camps. Run in conjunction with the churches in Armenia, these camps aim to give vulnerable kids from across Armenia a solid faith foundation and teach critical life-skills.
According to Graham Strong, World Vision Armenia’s national director, “For many kids that come to our camps, this will be the first time they’ve ever been away from their villages and from the non-stop chores and work that encompass their lives. In addition to providing a biblical foundation for their lives, we aim to give these kids nine days of pure bliss. We want to give them a chance to simply be kids.”
Last year World Vision Armenia sent 2,200 kids to camp, but still had to turn many kids away for lack of funds. The goal with the “Send-a-Kid-to-Camp 2011” promotion is to raise enough money to send 3,000 kids to camp—a 26 percent increase over last year and the most kids World Vision has ever sent to camp in one summer.
According to Ameriabank’s CEO, Artak Hanesyan, the desire to transform the lives of some of Armenia’s most vulnerable children is not new for the bank. Said Artak Hanesyan, “When World Vision approached us with this opportunity, it seemed like a perfect fit. Ameriabank is all about helping raise up a new generation of Armenians that can not only survive, but prosper. As we are also focused on the diaspora, this effort seemed like a good opportunity to encourage the broader Armenian community to join us in helping make a difference.”
The “Send-a-Kid-to-Camp 2011” initiative will run for four weeks, from Mon., July 18 to Mon., Aug. 15. Information about World Vision’s Christian Summer Camps and how to donate can be found on the special promotional website camp.ameriabank.am.
About World Vision
World Vision is an international Christian humanitarian organization working for the wellbeing of poor and vulnerable people, especially children, through sustainable development, disaster relief, raising public awareness, and advocating for justice.
World Vision came to Armenia 20 years ago providing emergency aid to the victims of the devastating earthquake in December 1988. During the next 22 years, World Vision’s projects have gone beyond meeting the demands of crisis situations to promoting spiritual and physical transformation of the communities, empowering them to build a sustainable future for their children and themselves.
About Ameriabank
Ameriabank CJSC is Armenia’s premier bank, offering corporate, investment, and retail banking services in a comprehensive package of banking solutions. As one of the oldest banks in Armenia, Ameriabank has sought to consistently out-innovate the market with leading-edge financial solutions. Today, Ameriabank is the fastest growing Bank in the Armenian market.
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