NEWTON, Mass. (A.W.)—Team USA Captain Aly Raisman’s performance during the gymnastics floor event may have landed her the Olympic gold, but it was the red, white, and blue—or “ruby, diamond, and sapphire”—earrings that were her “lucky charm” to victory, she says. Sibling jewelers Anto Aboyan and Veronica Sagherian custom-designed the studs for the gymnast—a family friend—as a gift for her participation in the London games. Never anticipating that their creation would become an overnight sensation, the Armenian-American jewelers soon found themselves crafting the talisman for the entire women’s gymnastics team.
“When Aly started wearing [the earrings], we were interviewed about it and were inspired to say that if [the team] won gold, we would gift it to all five members of the team,” Sagherian tells the Weekly. “So lo and behold, they won the gold and we had to make good on our promise,” she chuckles. Now, the jewels have been featured on primetime television shows such as “The Tonight Show with Jay Leno,” “The Late Show with David Letterman,” and “The Today Show,” and can be purchased for a limited time at Adamas Fine Jewelry, the siblings’ jewelry store in Newton.
Adamas Fine Jewelry also showcases selections from leading international jewelry designers, as well as a myriad of unique designs that have been featured on shows such as “Desperate Housewives” and “Las Vegas.” The store has received three consecutive Best of Boston awards for the best fine jewelry in the Greater Boston area. Despite considerable success, Sagherian says their intention is not to hype the celebrity work and awards the business has attained, which only serve to entice new clients and broaden the customer base. “Accolades always help business because people like to see achievement awards, but we don’t need them to validate our work. Our clients like what we do, and that’s why they come in,” she says.
Always concocting innovative ideas, the jewelers have launched their new “Eclipse Collection,” which highlights combinations of gold and silver bases heightened with diamonds and natural sapphires. Several other collections include a signature assortment of bracelets, rings, and earrings; engagement rings and wedding bands; and custom designs.
The Beirut-born jewelers began their business 15 years ago and shortly thereafter opened the Newton store. The name, Adamas, reflects the qualities the jewelers value: “Adamas is the root word for diamond, and since we’re predominantly in the diamond business, we decided to call it that,” explains Sagherian, referring to the diamond qualities of “minute size, enormous value, invincible strength, and true brilliance” that form the basis of Adamas Fine Jewelry’s craftsmanship and products. “We wanted something more creative than just using our last name. We wanted something that would become a brand—that’s easy to pronounce and easy to remember,” she adds. The name also exudes an elegance and simplicity found in the era of the Ancient Romans and Greeks, from where the root word—“adamand”—comes.
Sagherian’s Olympic ambitions know no boundaries. Half-jokingly, she proclaims, “Maybe one day, Adamas Fine Jewelry will design the earrings for the next Armenian female Olympic team.”
For more information about Adamas Fine Jewelry, visit www.adamasfinejewelry.com.