The Lobbying and PR Firms Employed by Azerbaijan

After identifying the lobbying and public relations (PR) firms hired by the government of Turkey, we now report on four similar firms hired by Azerbaijan.

‘The government of Azerbaijan has hired dozens of PR and lobbying firms over the years. However, at this time, it employs only four such firms.’

By observing Azerbaijan’s devious approach to foreign relations, I have noticed the following pattern:

1) Whatever actions Armenian-Americans take for their causes, Azerbaijan seeks to emulate and counter them in the United States through its hired companies. Azerbaijani President Ilham Aliyev in a 2013 speech stated that Azerbaijan’s “main enemy is the Armenian lobby.” He also stated: “the Armenian lobby day and night is trying to slander Azerbaijan, to undermine its authority. They have broad financial resources. They are closely connected with the authorities of their countries where they donate to the legislators under the name of “lobbying.” But, in fact, it is a bribe. Thus the Armenian lobby is at the forefront of an organized campaign against us.” In his lengthy diatribe, President Aliyev falsely ascribes to Armenians the persistent bribing campaign carried out by his own government around the world.

2) Azerbaijan follows the footsteps of Turkey’s more experienced officials in its policies on Armenia and Armenian issues, including the denial of the Armenian Genocide and accusing Armenians for the crimes committed by Azerbaijan and Turkey. Regrettably, Azerbaijan has been also emulating Turkey in the repression of its own citizens, making it difficult to determine which of the two countries is more autocratic.

3) The government of Azerbaijan, realizing its tarnished image in the West due to widespread human rights violations, has hired PR and lobbying firms to whitewash its negative reputation. One would expect a regime that is so concerned about its poor image overseas that it would improve its human rights record at home, so it does not need to waste millions of dollars on American firms to carry out the impossible task of cleansing its image. In his 2013 speech, President Aliyev wishfully described Azerbaijan as a “modern, progressive, open, tolerant country.” Who can be fooled by such outright lies?

The government of Azerbaijan has hired dozens of PR and lobbying firms over the years. However, at this time, it employs only four such firms.

1) Podesta Group, Inc., is paid $45,000 a month by Azerbaijan to “research and analyze issues of concern to [Azerbaijan]; counsel [Azerbaijan] on U.S. policies of concern, activities in Congress and the executive branch, and developments on the U.S. political scene generally; and maintain contact, if necessary, with members of Congress and their staff and executive branch officials, media and non-governmental organizations.”

2) SOCAR USA (U.S. subsidiary of the State Oil Company of Azerbaijan) pays Roberti White LLC $125,000 to “research and analyze issues of concern to [Azerbaijan]; counsel [Azerbaijan] on U.S. policies of concern, activities in Congress and the Executive branch, and developments on the U.S. political scene generally; and maintain contact, as necessary, with members of Congress and their staff, executive branch officials, members of the press, and non-governmental organizations.” It is not surprising that the description of the functions performed by Roberti White for SOCAR USA is identical to the ones performed by Podesta Group, Inc., for the government of Azerbaijan.

3) BGR Government Affairs, LLC is paid $50,000 a month by the Embassy of Azerbaijan in Washington, D.C., to provide “strategic guidance and counsel with regard to government affairs and public relations activity within the U.S. This may include relevant outreach to U.S. government officials, non-government organizations, members of the media and other individuals within the U.S.”

4) The Tool Shed Group LLC, originally headquartered in Woodland Hills, California, now relocated to Parker, Colorado, was hired by the Consulate of Azerbaijan in Los Angeles in 2009 for a period of four months for a flat fee of $35,000. The Tool Shed Group now also represents the Republic of Azerbaijan. Since then the contract has been renewed every six months. Tool Shed is led by Jason Katz, former Director of Public Relations and Public Affairs for the American Jewish Committee. Tool Shed provides “consulting services to the Consulate, including organizing briefings/lectures; facilitating meetings with community members, elected and appointed officials, and business leaders; write and disseminate op-eds.”

Recently, the Consulate General of Azerbaijan in Los Angeles disseminated to all Consulates in Los Angeles, and probably many others, a color brochure entitled, “Nagorno-Karabagh: Background and Facts.” This 16-page propaganda piece, full of misrepresentations about Artsakh, most likely was prepared by The Tool Shed Group, Azerbaijan’s and its consulate’s PR and lobbying firm. At the end of page 16, there is a note, which states: “Published by the Consulate General of Azerbaijan in Los Angeles.” It is interesting that this sentence does not indicate who prepared the brochure, but simply who published it.

Harut Sassounian

Harut Sassounian

California Courier Editor
Harut Sassounian is the publisher of The California Courier, a weekly newspaper based in Glendale, Calif. He is the president of the Armenia Artsakh Fund, a non-profit organization that has donated to Armenia and Artsakh one billion dollars of humanitarian aid, mostly medicines, since 1989 (including its predecessor, the United Armenian Fund). He has been decorated by the presidents of Armenia and Artsakh and the heads of the Armenian Apostolic and Catholic churches. He is also the recipient of the Ellis Island Medal of Honor.

2 Comments

  1. SOCAR is CIA backed Gulen Movement., they were largely doing the bulk of the Azerbaijani lobbying in the USA and starting their fake lobbying groups like AFAZ (American Friends of Azerbaijan) They also got the state resolutions in Nevada, NM, Tennessee et al for Azerbaijan. Ironically, Azerbaijan is the first country the CIA backed Gulen Turkish Schools started in. In 1991 after Soviet Union fell to control energy sources of Central Asia (Turkic countries – formerly Soviet states) they then branched out to over 150 countries where the schools serve as fronts to 1) manipulate local politicians and politics 2) train militants that were used in the Balkans and later in Syria 3) Corner local energy sources whether its Gold in Ghana (Turks even set up a fake US embassy there) or Heroin trade in Afghanistan the Gulen Movement is part of the gladio program to control worlds energy sources and destabilize / isolate from Russia & China via using extremism and hijacking of the islamic faith as proxy gladio armies. Even wrangling for control for management of ports like in Somalia, to control what goes out and comes into Africa. Before you shake your heads….this organized crime cartel bid on the Port of Los Angeles management but luckily lost out to another firm. http://www.gulenpoliticians.blogspot.com

  2. Azerbaijan and Turkey employing highly priced PR firms is the affirmation of how effective the Armenian “lobby’ is in the hallways of Washington DC Establishment.

    Figuratively speaking its a David vs Goliath issue. A one million or so strong Armenian community vs two countries with vast resources and whose combined population is around 88 millions.

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