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‘The Promise’ Gets Star-Studded Red Carpet Treatment at Hollywood Premiere  

Cher, the Kardashians, and Several Celebrities Attend Film’s LA Premiere

HOLLYWOOD, Calif. (A.W.)—Hollywood superstars joined the star-studded cast of The Promise on the red carpet at the TCL Chinese Theatre on April 12, for the Los Angeles premiere of the film. Armenian-American singer and actress Cher, Armenian-American reality stars Kourtney and Kim Kardashian, actor and director Sylvester Stallone, Reddit co-founder Alexis Ohanian, and a host of other celebrities and activists came together to take in director Terry George’s historical drama set during the Armenian Genocide.

(L to R) Kourtney Kardashian, Kim Kardashian, and Cher attend the Hollywood Premiere of ‘The Promise’ (Photo: Ric Charbonneau/Open Road FIlms)

The Promise stars Christian Bale, Oscar Isaac, and Charlotte Le Bon, and has had several high-profile screenings around the world, including at the Vatican and in London, which was attended by George and Amal Clooney.

“So proud of the movie #ThePromise. Everyone please go see it and finally hear the story of the Armenian people,” Kim Kardashian tweeted shortly following the screening.

The Promise’s Hollywood premiere comes seven months after the film’s world premiere, which took place at the Toronto International Film Festival (TIFF) on Sept. 11, 2016. The film had the honor of being designated as one of the gala presentations of the prestigious festival.

“The movie leaves viewers with the weight of the experiences of those who perished and those who fought to survive. Armenian and non-Armenians alike feel the same depth of pain, which shows that genocide recognition and prevention are a common cause for all humanity,” wrote Harout Kassabian, who reported from the TIFF world premiere for the Armenian Weekly.

The Promise will be released in mainstream theaters across the United States and Canada on April 21. Produced by the legendary Kirk Kerkorian’s Survival Pictures, all proceeds from the film will be donated to non-profit organizations, the first time for a film of this scale.

In addition to the release in the United States and Canada on April 21, The Promise will also be released in the Middle East (Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia, Sudan, Syria, UAE, Yemen) on April 20; in Armenia and Russia on April 27; in the United Kingdom on April 28; in Poland on May 5; in Australia on May 25; in Thailand on June 1; in Spain on June 2; in Belgium on June 14; in the Netherlands on June 15; in Singapore on June 22; in South Africa on June 23 and in Italy on August 24.

The grassroots campaign to ensure the box-office success of The Promise has been a worldwide effort supported by a joint coalition of Armenian organizations in North America.

16 Comments on ‘The Promise’ Gets Star-Studded Red Carpet Treatment at Hollywood Premiere  

  1. avatar Dena Aslanian-Williams // April 13, 2017 at 3:16 pm // Reply

    This is great that stars showed up to the premiere. However so many Armenian groups are showing the movie. The people should actually go to the theaters on the first weekend and take non Armenians with them to shoe box office strength. Instead they are going to libraries and Hakka and seeing it for free. I am going to the theaters and taking people with me.

  2. avatar ARMAN MANOUKIAN // April 13, 2017 at 3:41 pm // Reply

    i agree with the prior comment,we should as Armenians pay like the rest ,i am taking non Armenians and paying,we need to see this movie for us not to get an evening of entertainment for free,what next popcorn?

  3. avatar mayrenaser // April 13, 2017 at 5:45 pm // Reply

    I have a feeling this movie is going to create shockwaves, and the sharks in Hollywood are going to smell the money, and we all know what that means, the next movie, bigger and better, is already on the table

  4. why is it not being shown in Israel, are we competing with something.

    • why? isn’t it obvious? it is so SAD that of all countries Israel still does not recognise “THE GENOCIDE” – you are absolutely correct Gerard “competing” YES! Shame on Israel for avoiding the TRUTH.

    • avatar mayrenaser // April 14, 2017 at 3:15 pm //

      if you are a co-engineer of a crime, you too will cover and avoid the subject matter as if it doesn’t exist, after all, who amongst us will voluntarily expose ourselves for a heinous crime we committed or helped to realize it…connect the dots smart people, and follow the money trail…remember money is ruling the planet, so if you are looking for the culprits, follow the money highway all the way to the those in charge of fraudulently printing it and extending fake, paper credits to their subordinate global murderers to achieve their sick and twisted religious prophecies, those who provide the gun are equally guilty as those who pull the trigger

  5. avatar George A. Berberian // April 13, 2017 at 6:24 pm // Reply

    I am very proud of being an Armenian American. Once I read about the Promise I couldn’t stop tears pouring from my eyes. Finally an important film that shows to the world what happened, and hope that this will be a lesson to all peoples to see the atrocities that took place 100 years ago, by the Turks. That was the 1st genocide of the 19th century. I am eternally grateful to Kirk Kirkorian and all the other people that made this film possible. I will be taking some American friends with me to the theater. By the way, my grandparents, my aunts and my uncles were all killed during the Adana Massacre of 1915. Thank you again for the film. I am looking forward to seeing it on the 21st of April in Miami.

  6. avatar Peter Mikaelian // April 14, 2017 at 8:40 am // Reply

    On April 25 let us all go to the movies.Encourage all your friends and neighbors to attend and watch this historic film.
    It is worth it because it educates people on the realities of Genocide and probably for the first time the proceeds of a Hollywood movie goes to charities and not private pockets.

  7. avatar Muriel Altiparmakyan // April 14, 2017 at 1:47 pm // Reply

    Yes I am looking forward to the film and taking Canadian people with me. It is time the World new and recognized the history and it was because of this that the Germans slaughtered the Jews as the Turks were very friendly with the Germans at that time and if the Turks could do it and get away with it so could the Germans. Now the Turks are at it again to the Kurds this time. Erdogan is the new Hitler.

  8. “The Promise” is great and important so please turnout!! HUGE THANKS to them! AND… Please check out our documentary based on a true and incredible story of bravery in the time of the Armenian Genocide! http://www.CrowsOfTheDesert.com Based on the memoirs of Levon Yotnakhparian. Documentary produced, written and directed by Emmy Award winning filmmaker Marta Houske

  9. avatar Stephan Bagboudarian // April 14, 2017 at 5:43 pm // Reply

    I think “promise 2 ” and “promise 3”. And so on, must be created and shown in all theaters worldwide. Our rich history and worldwide accomplishment must be shown and keep our demands from Turkey and others , continue … and alive and persistent until justice prevails.

  10. Hi my name is Caroline A. I am proud Armenian Australian from Sydney Australia.🇦🇲🇦🇺.
    “We Demand” our Genocide.
    I cannot wait to watch our 🇦🇲Movie in Sydney Australia May 25.
    Aremians we Unite 🇦🇲🇦🇺All across the Globe world!

  11. avatar Virginia Haroutunian // April 17, 2017 at 8:57 pm // Reply

    I am a daughter of a survivor of the 1915 Armenian Genocide at the hands of the Ottoman Turks. Even though I was born on the safe shores of the United States of America and graduated form the University of Michigan School of Music in 1958, my demons were from another time and place. My mother at the age of seven , had to “shut down” her feelings to survive a d starvation death march to the Syrian desert in July of 1915. I inherited my mother’s emotional scars. I wrote a book about my mother and me called, “Orphan In The Sands.” It is about the evolution from the depths of black despair to the liberation of the human spirit. Author, Virginia Haroutunian

    • So very sorry to hear about your mother’s trauma, Virginia, and yes, trauma has a way of transferring its woes to future generations. Kudos to you for putting your and your mother’s experiences in the written word for all the world to read. I am a grandchild of Armenian genocide survivors, and due to the aftermath of the genocide (my grandparents settled in an economically and politically unstable country after the genocide), I was born in South America, raised in the Middle East, and now live in North America. May you find healing in your heart of hearts and soar on wings like eagles. Isaiah 40:31.

      I look forward to reading your book.

  12. There is something wrong with that picture above. Despite cultural differences I respect the opinions of the one on the right because she is intelligent, talented and worldly with a life-long career. When she speaks people pay attention to her for her wisdom and depth. She sounds very genuine.

    The other two on the left don’t belong in that picture!

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