Nanigian to Present at ABN Event in Boston

BOSTON, Mass.—On Tues., Nov. 25, Greg Nanigian, the president of Greg Nanigian and Associates (GNA), will speak at the Armenian Business Network (ABN) networking event at the Renaissance Boston Waterfront Hotel on “Why Features and Benefits Don’t Sell and What Does!”

Nanigian’s highly interactive and educational session will address selling challenges that include price objections, getting rid of “Think it Overs,” and closing deals without sounding like a salesperson. Participants will discover specific wholesale changes to improve closing ratios and a process for qualifying potential customers faster. The presentation will demonstrate that the person who talks more in a selling situation is the person who is not in control. Greg Nanigian will share the “Sandler” Seven Step Selling System that enables users to sell more and sell more easily. Participants will discover how to build credibility without “spilling their candy in the lobby”—in other words, how to build credibility without doing lots of free consulting and presenting too soon.

Nanigian is known for his dynamic presentations, making audiences laugh as they develop their skills in how to make more money. The event is free of charge and open to all Armenians, ABN members, and their friends and associates. “We are thrilled to have Greg Nanigian present at our up-coming networking event,” said Jack Antounian, the founder/chairman of ABN.

Rumor has it that whenever Greg Nanigian speaks there is standing room-only, so register in advance and arrive early,” Antounian advised.

Greg Nanigian is a sales and sales management trainer and writer. He has operated Sandler Training in Massachusetts since 1987. He also races for charity in a NASCAR Prostock race car at race tracks in New England. Greg Nanigian and Associates has provided sales training services for Cummings Properties, the Boston Business Journal, New York Life Insurance, Lehman Millet Advertising, Sovereign Bank, Cardi’s Furniture, Grace Construction Products, Deltek, Premier Fence, and thousands more. Nanigian has led programs for several professional associations, including Chambers of Commerce, the American Institute of Certified Public Accountants, the International Health and the Raquetsports Association, and the New England Reprographics Associates.

The event begins at 7:30 p.m. at the Renaissance Boston Waterfront Hotel, 606 Congress St. in Boston. Register online by e-mailing armenianbusinessnetwork@gmail.com by Nov. 21, 2014.